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Boris Gendelev

Summary of Experience || Published Articles

Summary of Experience

Boris Gendelev, a Principal at Wheaton Group, has been a database marketing professional since 1983, delivering value to clients with hands-on marketing data warehousing, software development and analytics. He has also spearheaded data process quality initiatives, including the innovation and modernization of the database services practice at a major service bureau. Throughout his career, Boris has consistently delivered substantial cost savings and strategic insight to his clients via segmentation and lifetime value studies, channel interaction analysis, product affinity investigation, and longitudinal contact optimization.

Before returning to consulting in 2002, Boris was Vice President of Database Technology at Experian Marketing Solutions in Schaumburg, IL. There, his experience in quantitative and business analysis, and expertise and thought leadership in database management, data quality and systems usability, resulted in the delivery of cost-effective and flexible Marketing Databases and business intelligence systems to Experian clients.

Earlier, Boris was a database marketing consultant and software developer with Precision Marketing, Inc., and prior to that with Foote Cone & Belding Direct Marketing Systems. He developed cutting edge software systems that emphasized rapid and powerful data aggregation, campaign segmentation and selection, and analysis.

Prior to entering the database-marketing arena, Boris was a Systems Designer for Martin Marietta Data Systems where he developed statistical reporting and data auditing systems.

Boris’s articles have appeared in database marketing and database technology publications, and he has presented at several database marketing and data warehousing conferences. He has an M.B.A. from The University of Chicago, and a B.S. in Computer Science.


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