Methodologies and Services | Typical
Assignments | Why Wheaton Group?
| Principals | Endorsements
| Chicago Office
Summary of Experience || Published
Summary of Experience
Boris Gendelev, a Principal at Wheaton Group, has been a database
marketing professional since 1983, delivering value to clients with
hands-on marketing data warehousing, software development and analytics.
He has also spearheaded data process quality initiatives, including
the innovation and modernization of the database services practice
at a major service bureau. Throughout his career, Boris has consistently
delivered substantial cost savings and strategic insight to his
clients via segmentation and lifetime value studies, channel interaction
analysis, product affinity investigation, and longitudinal contact
Before returning to consulting in 2002, Boris was Vice President
of Database Technology at Experian Marketing Solutions in Schaumburg,
IL. There, his experience in quantitative and business analysis,
and expertise and thought leadership in database management, data
quality and systems usability, resulted in the delivery of cost-effective
and flexible Marketing Databases and business intelligence systems
to Experian clients.
Earlier, Boris was a database marketing consultant and software
developer with Precision Marketing, Inc., and prior to that with
Foote Cone & Belding Direct Marketing Systems. He developed
cutting edge software systems that emphasized rapid and powerful
data aggregation, campaign segmentation and selection, and analysis.
Prior to entering the database-marketing arena, Boris was a Systems
Designer for Martin Marietta Data Systems where he developed statistical
reporting and data auditing systems.
Boris’s articles have appeared in database marketing and
database technology publications, and he has presented at several
database marketing and data warehousing conferences. He has an M.B.A.
from The University of Chicago, and a B.S. in Computer Science.