HomeComapnyClientsLibraryPressContactDM Links

Methodologies and Services | Typical Assignments | Why Wheaton Group? | Principals | Endorsements | Chicago Office

Principals

Boris Gendelev

Summary of Experience || Published Articles

Published Articles

“The OLAP Gap,” Database Programming and Design, April, 1998

“The Hype and Reality of Database Marketing Software,” DM News, September 12, 1994

“MIS and Marketing: Secrets of Strategic Information Mining,” Chief Information Officer Journal,  Summer, 1992

“Making Your Marketing Data Usable,” Direct Marketing, January, 1991

“Workstation Technology for Marketing Analysis,” Direct Marketing, June, 1990

 


Search Wheaton Group Published Articles
Go

Legal PolicySite MapContact Us

Copyright © 2004 Wheaton Group LLC. All rights reserved.