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Boris Gendelev

Summary of Experience || Published Articles

Published Articles

“The OLAP Gap,” Database Programming and Design, April, 1998

“The Hype and Reality of Database Marketing Software,” DM News, September 12, 1994

“MIS and Marketing: Secrets of Strategic Information Mining,” Chief Information Officer Journal,  Summer, 1992

“Making Your Marketing Data Usable,” Direct Marketing, January, 1991

“Workstation Technology for Marketing Analysis,” Direct Marketing, June, 1990


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