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Principals

Cynthia Wheaton

Summary of Experience || Published Articles || Speech Titles

Speech Titles

“Database 101 & 102” two-part session,
Direct Marketing Association's Annual Catalog Conference, June 2000, co-presenter

“Test With Confidence: A Marketer’s Practical Guide,”
expanded as a Pre-Conference Intensive session, National Center for Database Marketing/Direct Marketing Association’s Semi-annual Database Conference, July 1999

“Database 101 and 102” two-part session,
DMA’s Annual Catalog Conference, May 1998, co-presenter

“Test With Confidence: The Basics For Non-Statisticians,”
NCDM/DMA’s Annual Winter Database Conference, December 1998

“Test With Confidence:  A Marketer’s Practical Guide,”
NCDM/DMA’s Annual Summer Database Conference, July 1998

“Test With Confidence:  A Marketer’s Practical Guide,”
DMA’s Annual Catalog Conference, June 1998

“Test With Confidence: A Marketer’s Practical Guide,”
NCDM/DMA’s Annual Winter Database Conference, November 1997

“Test With Confidence:  A Primer,”
NCDM/DMA’s Annual Winter Database Conference, December 1996

“Strategic Planning,” one class in “Writing for Direct Mail” seminar;
University of Colorado, July 7, 1992, speaker

“Strategic Planning Seminar,”
Chicago Association of Direct Marketing, May 9, 1990, co-presenter

Roundtable discussion leader;
RAC-DMA Database Day, February 1, 1990; Chicago, Illinois

“Advanced Merge/Purge Applications,”
Chicago Association of Direct Marketing's Annual Conference, January 1988, co-presenter

“What to Look For in Evaluating Merge/Purge Systems,”
DMA’s Annual Spring Conference, March 1987, co-presenter

“Tactical List Testing,”
DMA’s Annual Fall Conference, Chicago, Illinois, October 1983, moderator and panel member

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