Methodologies and Services | Typical
Assignments | Why Wheaton Group?
| Principals | Endorsements
| Chicago Office
Summary of Experience || Published
Articles || Speech Titles
Summary of Experience
Jim Wheaton is a Co-Founder and Principal at Wheaton Group. He
has been a database marketing professional since 1981, with positions
ranging from building and managing a cutting-edge data mining and
strategic consulting practice, to profit and loss responsibility
for several major direct marketing product lines.
Before co-founding Wheaton Group in January 2000, Jim was Senior
Vice President of Strategic Consulting at KnowledgeBase Marketing.
There, he combined his deep expertise in data warehousing and processing,
quantitative analysis, demographic overlay information, and “hands
on” direct marketing management to create innovative, data-driven
solutions for KnowledgeBase clients. Also, he was a named an Officer
at Kestnbaum & Company upon that firm’s acquisition by
Prior to joining KnowledgeBase, Jim was Vice President of Research
& Consulting Services for Neodata/Wiland Services. There, he
built and managed an integrated department of statisticians, SAS
programmers and database marketers that specialized in data mining
as well as quantitative and strategic consulting. In addition, he
headed up the firm’s Polk TotaList Value Added Reseller business.
Previously, Jim was a database marketing consultant, first with
Kestnbaum and then with Wiland. Even earlier, he had profit and
loss responsibility for several subscription and continuity direct
marketing product lines at MBI, Inc., one of the world’s largest
direct sellers of collectibles.
Jim has authored approximately 130 industry articles and speeches.
He is very active in the Direct Marketing Association’s Research
Council and is former Chairman of its Operating Committee. He holds
an M.B.A. from The University of Chicago and a B.A. from Brown University.