HomeComapnyClientsLibraryPressContactDM Links

Methodologies and Services | Typical Assignments | Why Wheaton Group? | Principals | Endorsements | Chicago Office

Principals

Jim Wheaton

Summary of Experience || Published Articles || Speech Titles

Speech Titles

"Using Data to Revolutionize Marketing, Merchandising and Operations: A Case Study,"
DMA's Annual Pre-Fall Conference Intensives, Database Marketing Track, October 2004

“Innovative Modeling and Database Techniques,”
DMA's Annual Catalog Conference, May 2004

"How to Unlock the Unique Power of Overlay Data,”
National Center for Database Marketing / Direct Marketing Association's Annual Winter Database Conference, December 2003

"How to Build, Mine and Make Money from a Prospect Database,”
DMA's Annual Fall Conference, October 2003

"Test With Confidence:  An Understandable Discussion,”
DM Days Annual Marketing Conference, June 2003

"A Data Enhancement Strategy that Drives Successful Prospecting and Acquisition,”
National Center for Database Marketing / Direct Marketing Association's Annual Winter Database Conference, December 2002

"Introduction to Database Marketing:  Multiple Techniques for Breakthrough Success,”
DMA's Annual Fall Conference, October 2002

"Bringing Order to Chaos:  How to Integrate Five Key Data Mining Techniques for Increased Dollars and Profits,”
DMA's Annual Fall Conference, Catalog Management Issues Weekend, October 2002

"Introduction to Database Marketing:  Multiple Techniques for Breakthrough Success,”
Direct Marketing Association of Washington, D.C.'s Annual Conference, July 2002

"Breakthrough Success Using Multiple Techniques, in Case Study Format,”
DMA's Annual Catalog Conference, June 2002

"Introduction to Database Marketing:  Multiple Techniques for Breakthrough Success,”
DMA's Annual Fall Conference, October 2001

"Overlay Data – Grasping Its Applications in Descriptive and Predictive Analytics,”
DMA's Annual Fall Conference, October 2001

"Introduction to Database Marketing:  A Composite Case Study,”
DMA's Annual Fall Conference, Catalog Management Issues Weekend, October 2001

"Introduction to Data Warehousing & Data Mining,”
National Center for Database Marketing / Direct Marketing Association's Annual Summer Database Conference, July 2001

"Introduction to Data Warehousing & Data Mining,”
National Center for Database Marketing / Direct Marketing Association's Annual Winter Database Conference, December 2000

"Database 101,”
DMA's Annual Fall Conference, October 2000

"Database 101,”
DMA's Annual Fall Conference, Catalog Management Issues Weekend, October 2000

"Database 101 & 102”
two-part session, Direct Marketing Association's Annual Catalog Conference, June 2000

"Quantitative Analysis:  A Marketer’s Perspective,”
Charlotte Direct Marketing Association’s Monthly Luncheon, May 1999

"Database 101 & 102” two-part session,
DMA's Annual Catalog Conference, May 1999

"Dynamic Data Leveraging:  Multiple Analytical Tools for State of the Art Target Marketing,”
National Center for Database Marketing / Direct Marketing Association's Annual Winter Database Conference, December 1998

"How to Increase Share of Wallet Today with Tools Designed for Tomorrow,”
DMA's Annual Fall Conference, October 1998

“Database Marketing at the Millennium:  The Enterprise-Wide Leveraging of Technology,”
NCDM / DMA's Annual Summer Database Conference, July 1998

“Database 101 and 102,”
DMA's Annual Catalog Conference, June 1998, two-part session

“Modeling for Non-Statisticians,”
DMA's Annual Catalog Conference, June 1998

“One-to-One Marketing,”
Innovative Systems, Inc.’s Annual Client Conference, April 1998, keynote speech

“Database Marketing for Retailers:  A Multi-Step Approach Using Point of Sale Information,”
Canadian Direct Marketing Association's Annual Conference, April 1998

“One-to-One Marketing,”
Canadian DMA's Annual Database & List Conference, January 1998, keynote speech

“Dynamic Data Leveraging:  Multiple Analytical Tools for State of the Art Target Marketing,”
NCDM / DMA's Annual Winter Database Conference, November 1997

“Modeling for Non-Statisticians,”
Kansas City DMA's Annual Conference, October 1997, keynote speech

“Predictive Modeling From Soup to Nuts:  A Recipe for the Educated User,”
DMA's Annual Fall Conference, October 1997

“Statisticians, Creatives & Technologists, How Do We Create a State-of-the-Art Database Marketing Team?”
DMA's Annual Fall Conference, October 1997, Roundtable Leader

“Lifetime Value:  Key to Dramatic Growth,”
NCDM / DMA's Annual Summer Database Conference, July 1997

“Modeling for Non-Statisticians,”
DMA's Annual Catalog Conference, June 1997

“Tracking & Improving ROI:  Key to Business Success,”
Neodata's Annual Integrated Client Conference, June 1997

“Lifetime Value:  Key to Dramatic Growth,”
Rocky Mountain Direct Marketing Association's Annual Conference, March 1997

“Database Marketing in a Retail Environment:  Dramatic R.O.I. Case Study,”
Promotional Management and Marketing Association’s Annual Conference, January 1997

“Lifetime Value:  Dramatic Case Studies,”
NCDM / DMA's Annual Winter Database Conference, December 1996

“Predictive Modeling From Soup to Nuts:  The 'Non-Modeling' Part,”
DMA's Annual Fall Conference, October 1996

“Strategic Data-Driven Marketing:  Integrating the Process for Maximum Effectiveness,”
Strategic Research Institute's Database Marketing in the Packaged Goods Industry Conference, September 1996

“Test with Confidence:  A Primer,”
NCDM / DMA's Annual Summer Database Conference, July 1996

“Lifetime Value:  Key to Dramatic Growth,”
DMA's Annual Catalog Conference, June 1996

“Database Marketing:  A Proven Survival Tool,”
Neodata's Annual Integrated Client Conference, June 1996

“Database Marketing as a Tool for Survival,”
DMA's Annual Spring Conference, March 1996

“Database Marketing as a Tool for Retail Survival,”
National Retail Federation's Annual Conference, January 1996

“Lifetime Value:  Key to Dramatic Growth,”
NCDM / DMA's Annual Winter Database Conference, December 1995

“The Non-Modeling Part of Predictive Modeling:  Key to Success (or Failure),”
NCDM / DMA's Annual Winter Database Conference, December 1995

“Targeted Marketing:  Using Information to Make the Most of a Membership (or Any) Database,”
Strategic Research Institute's Opportunity by Association Conference, December 1995

“Product Affinity Analysis,”
DMA's Annual Fall Conference, Catalog Management Issues Weekend, October 1995

“Database Marketing:  Quantitative & Creative Applications,”
NCDM / DMA's Annual Summer Database Conference, 3-hour Pre-Conference Intensive, July 1995

“Database Marketing as a Tool for Retail Survival,”
NCDM / DMA's Annual Summer Database Conference, July 1995

“Lifetime Value:  Key to Dramatic Growth,”
DMA's Annual Catalog Conference, June 1995

“Lifetime Value:  Key to Dramatic Growth,”
Neodata's Annual Integrated Client Conference, June 1995

“Targeted Marketing:  Using Information to Make the Most of a Membership (or Any) Database,”
Strategic Research Institute's Opportunity by Association Conference, April 1995

“Loyalty Marketing Programs & Customer Retention Strategies that Work:  Analytical Techniques,”
DMA's Annual Banking & Finance Conference, April 1995

“Far Beyond Techniques:  the Unglamorous 90% of the Modeling Process that Will Ensure Your Success,”
NCDM / DMA's Annual Winter Database Conference, December 1994

“Individual/Household Demographics & Psychographics:  Applications in Descriptive & Predictive Research,”
NCDM / DMA's Annual Winter Database Conference, December 1994

“Open Forum:  Analysis,”
NCDM / DMA's Annual Database Conference, December 1994

“Targeted Marketing:  Using Information to Make the Most of a Membership (or Any) Database,”
Strategic Research Institute's Opportunity by Association Conference, November 1994

“Introduction to Statistical Techniques for Direct Marketing:  Exploratory Data Analysis,”
DMA's Annual Fall Conference, October 1994

“Direct Mail Subscriber Acquisition:  Traditional Versus Database Techniques,”
Fulfillment Management Association's Annual Conference, June 1994

“The Benefits of Predictive Modeling,”
Neodata's Annual Integrated Client Conference, June 1994

“The Importance of Lifetime Value,”
Neodata's Annual Integrated Client Conference, June 1994

“Database Marketing:  Definition & Applications,”
Direct Marketing Association of Washington, D.C.'s Annual Conference, April 1994

“Processes, Part 2:  Merge/Purge Software,”
DMA's Annual Deliverability Symposium, January 1994

“Optimal Database Marketing for Publishers:  Four Prerequisites,”
Annual Fall Folio Conference, November 1993

“Lifetime Value,”
Annual Spring Folio Conference, May 1993

“Predictive Modeling,”
DM West's Biennial Conference, July 1991

“Predictive Modeling,”
Los Angeles Direct Marketing Association's Annual Conference, January 1991

“How to Use State-of-the-Art Merge/Purge Software,”
DMA's Annual Computer Strategies Conference, November 1989

“Conducting the Optimal Merge/Purge,”
DM West's Biennial Conference, August 1989

“Justifying the Database to Your Chief Financial Officer:  Ideas for Cost-Effective Sophistication,”
DMA's Annual Spring Conference, March 1989

“Selecting a Computer Service Bureau,”
DMA's Annual Computer Strategies Conference, August 1988

“Advanced Merge/Purge Applications,”
Chicago Association of Direct Marketing's Annual Conference, January 1988

“What to Look For in Evaluating Merge/Purge Systems,”
DMA's Annual Spring Conference, March 1987

“Direct Marketing Financial Planning Workshop,”
Chicago Association of Direct Marketing, January 1985

“The Mathematics of Direct Marketing,”
Chicago Association of Direct Marketing's Annual “Basics” Series, October, 1984

Top >>


Search Wheaton Group Published Articles
Go

Legal PolicySite MapContact Us

Copyright © 2004 Wheaton Group LLC. All rights reserved.