Methodologies and Services | Typical
Assignments | Why Wheaton
Group? | Principals | Endorsements
| Chicago Office
Wheaton Group’s four partners are, by education and long-standing
practice, business-oriented in perspective. Therefore, every task,
from a Marketing Database build to a statistics-based predictive
model, is organized around a practical, marketing orientation.
Wheaton Group’s larger competitors often send in the “A-Team”
to sell the deal, but then follow-up with the “B-Team”
for delivery. Wheaton Group always provides the “A-Team”
to do the actual work because it would never consider hiring a “B-Team.”
All of its personnel, both its partners and senior consultants,
are very senior professionals.
Wheaton Group’s Marketing Database development experts are
experienced database marketers and data miners, which is a very
uncommon confluence of skill sets. Therefore, clients receive “DM-savvy”
creativity and insight as well as technical sophistication.
When building and maintaining a Marketing Database, Wheaton Group
recognizes the pre-eminence of comprehensive and ongoing data investigation.
Therefore, the company approaches data analysis with the perspective
of end-users rather than as mere systems technicians. As such, it
has adapted the same exploratory data analysis techniques that it
employs in its data mining engagements.