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Godiva Chocolatier selects Wheaton Group to provide comprehensive CRM Solutions
June 1, 2004

Boris Gendelev Joins Wheaton Group
October 13, 2002


CHAPEL HILL, NC, June 1, 2004

Wheaton Group, a well-known provider of direct and database marketing solutions, today announced its engagement by Godiva Chocolatier. Wheaton Group will expand its current role to include the construction and ongoing maintenance of a Marketing Database of business-to-consumer and business-to-business customers and inquirers. The database will provide an integrated view across Godiva’s retail, catalog and e-commerce channels.

Wheaton Group has also been retained to provide a full array of direct and database marketing solutions to leverage the Marketing Database. Besides ongoing selections, these will include quantitative data leveraging, the creation and packaging of marketing information, and detailed circulation planning and execution. In addition, Wheaton Group will provide overall project management across all of Godiva’s CRM initiatives, including the supervision of third-party vendors such as service bureaus and data entry firms.

Godiva’s decision was explained by Kimberly Land, Vice President of Godiva’s Direct-to-Consumer Division: “Years of experience have convinced us that data leveraging experts are also the experts to rely on for the ongoing quality of data, information, decisions and marketing execution. Effective database marketing derives not from a slick IT infrastructure, but from prioritizing business and marketing expertise over information technology.”

"The discipline of database marketing, honed in the catalog channel, is critical for effective CRM across all our channels. We are expanding Wheaton Group’s role to cover all of Godiva’s channels, and all of our company-wide CRM initiatives."

Jim Wheaton, a Principal at Wheaton Group, added, “We are very excited to be expanding our relationship with Godiva. It will allow us to continue together on a broader scale to conceptualize and execute innovative target marketing programs and initiatives.”

About Wheaton Group

Located in Chicago, IL and Chapel Hill, NC, Wheaton Group delivers a comprehensive package of data warehousing, direct and database marketing consulting, data mining, decision support, data quality assurance, and marketing operations support. Wheaton Group operates either as an outsourced solution, or as a senior advisor to ensure that best practices are achieved by in-house or vendor personnel. For additional information, please call Jim Wheaton, Principal, at 919-969-8859, or visit http://www.wheatongroup.com.

About Godiva

Founded in Brussels, Belgium by Joseph Draps in 1926, Godiva Chocolatier introduced its fine chocolates to Americans forty years later. The company is credited with single-handedly creating the market in this country for super-premium chocolates – a market that Godiva continues to lead through innovation firmly rooted in the Belgian tradition. Today, Godiva Chocolatier owns and operates approximately 250 boutiques in North America, as well as a catalog and e-commerce site. Godiva products are also available at finer department and specialty stores throughout the country. To order, call 1-800-9GODIVA, or visit www.GODIVA.com.

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Boris Gendelev Joins Wheaton Group

Chapel Hill, NC, October 13, 2002

Boris Gendelev has joined Wheaton Group as a Principal.  Boris has been a database marketing professional since 1983, delivering value to clients through hands-on marketing data warehousing, software development, decision support and analytics.  He has constructed seventeen marketing databases, and provided significant consulting input to eleven others.

Most recently, Boris was Vice President of Database Technology at Experian Marketing Solutions, Schaumburg, IL.  Previously, he was a database-marketing consultant and software developer with Precision Marketing/Direct Marketing Technology, which was purchased by Experian in 1997.  Boris holds an M.B.A. from The University of Chicago and a B.S. in Computer Science.  He can be contacted at boris.gendelev@wheatongroup.com or 919-969-8859.

Wheaton Group specializes in direct marketing consulting and data mining, data quality assessment and assurance, and the delivery of cost-effective data warehouses and marts.  It offers a variety of client relationships by serving as:

  • Senior advisors focusing on the development of best practices by in-house personnel.
  • An outsourced solution.
  • Intermediaries between the client and outside vendors.

For additional information, please contact Jim Wheaton at 919-969-8859 or info@wheatongroup.com.

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